What is the best way to manage the COVID-19 risk when organising an event?
The COVID-19 pandemic has shaken the meetings, incentives, conferences and exhibitions (MICE) industry worldwide. Since March 2020, we have witnessed an immediate freeze in the organisation of most in-person events in Europe, and a rapid shift towards digital solutions.
In the meantime, one burning question has remained unanswered: How can in-person events take place again?
This practical guide, aimed at event organisers, decision-makers and trade experts, is based on input from 21 experts of the Belgian MICE industry. The approach taken here is first to give readers an in-depth understanding of the risks linked to the organisation of events during this pandemic. It then argues that we must take organizational and operational measures to effectively manage and control this risk.